[ENG] PODCAST Le Sapping #31 Bert van Son MUD JEANS - Leasing & Recycling Pairs Of Jeans Infinitely
A PODCAST ON ECO-DENIM - A partnership between Thegoodgoods and Denim Première Vision
Welcome to Le Sapping, The French Podcast On Responsible Fashion
We are all astronautes on planet earth.
This week, Victoire Satto has the honor to welcome Bert van Son, Founder of Mud Jeans, to talk about denim.
This episode is part of the #CLEANDENIMWEEK : a whole week about the past & future of this iconic, global, 2-billions-a-year-sold item, standing in every wardrobe on earth.
What does it take to make a pair of jeans ?
What is its social and environmental impact ?
How can we minimize it at every step of its production ?
And beyond that, what if we could reshape this whole industry in a circular economic model ?
Since the beginning of his company MudJeans, in 2012, Bert van Son tries hard to answer those questions everyday. He is a pioneer in eco-conception, choosing organic cotton, non toxic dying, safe and closer partners for production... He was one of the first to use recycled materials and moreover, realized that the best way to get a good raw post-consumers cotton was to enter the circular economy in leasing pairs of jeans.
Today Mud Jeans is an international and very respected brand, BCorp certified, C02 neutral and… economically viable. A journey of challenges and accomplishments he’ll tell us in details the next 45 minutes.
This episode is a result of a very special partnership between Thegoodgoods and Denim Première Vision, The responsible denim fashion event, that has been a major actor in the transition of this industry by bringing together all actors and change-makers of the denim supply chain, twice a year, in the event Denim Première Vision.
THE NEXT EDITION WILL TAKE PLACE IN MILANO THE 10TH AND 11TH OF JUNE 2020
In a circular economy, textile industry, brands and final consumers are involved and responsible, it seemed logical reunite them all during a special denim week.
Now it’s time to welcome our guest,
ENJOY THE EPISODE !
PS : Mud Jeans is in our Ethical fashion brand directory. CLICK HERE !
Before you go ! If you want to suppport our podcast, the best you can do is to share this episode on your social network and to your real life network ! You are also very welcome to leave a star-rated note on Itunes and a good / bad comment helping us to improve, any suggestions of guest or greeting of any kind !
- Subscribe on the listening app you usually use
- Sign up to our newsletter
- Follow THEGOODGOODS on Instagram
- Share this episode to as many as you like !